The green approach to business cards can benefit from the overall green mantra being applied to it: Reduce, Reuse, Recycle.
Yes, business cards are essential in today’s business climate, but they don’t have to be wasteful, they can be functional and they should always be recyclable!
That means a big NO to the latest trend in plastic business cards – yes they last longer, but do you really want to be advertising your business 100 years from now in the landfill?
Have fewer business cards printed. See if you can get a deal with a printing company whereby they will keep your design on record and print them off in smaller batches as you need them. There’s nothing more wasteful than a huge batch of business cards ordered one year, only for you to change some details and need a new one before you’ve even used half of them.
Find ways of making your business cards re-usable. The obvious use would be as bookmarks and coffee mats, but you can get really creative with this. Here are some ideas we like
Or re-use old business cards and hand-write your details on the back to make a statement:
It goes without saying that your business cards should be recyclable. Stick with paper and card and avoid the metallic and plastic effects that are becoming popular now. Even better go for recycled card and paper and vegetable based inks which are available at most eco-conscious printers these days.Here is one place to go for printing green business cards in Cape Town.
If your business is seriously green in mindset and a slick image is less important than an authentically green one, make your own cards by recycling cardboard from cereal packets, tea boxes and so on.
Or re-use scrap office paper.